Responsive web design is one of the most important trends in web design. In fact, I hesitate to call it a trend because it’s much more than just a web design trend. It’s become a web design standard so if your website isn’t responsive you’re not only out of style but the functionality of your website is not going over well with your website’s visitors.
The Move Toward Responsive Web Design
There are many reasons for the move towards responsive website design. The primary reason is because of how website visitors would access your website. Years ago most people would use their computer to visit your website so designers would spend more time designing and developing websites based on how they would render on different browsers. So far, as of the third quarter of 2019 more than half of the web traffic worldwide is generated by mobile devices.
That figure doesn’t even include web traffic generated by tablets. With that in mind, you should make sure that your responsive website renders well on tablets too. Wouldn’t want to miss out on those opportunities because there are many.
Consumers are addicted to their phones. Some studies say that people tend to spend five hours per day average on their smartphones. People are using their mobile devices more than ever to access their email, social media, rideshare, order food, research services, and shop.
It’s more than just an addiction. It’s a way of life! If you’re concerned that your website isn’t responsive just consider the following reports.
Responsive Website Matter More Than Ever
It’s been widely reported that 57% of users say they won’t recommend a business with a poorly designed mobile site. Image losing that many potential recommendations! On the other hand, after having a positive brand experience on a mobile device 89% of people are likely to recommend that brand. Their positive experience was driven in part by the responsive web design used on the business’s website.
Businesses that don’t take advantage of responsive website use are going to lose potential business. That’s business that your online competition will be more than happy to grab. Some business people fall into the old belief that consumers aren’t really shopping with their mobile devices but only browsing. In fact, the exact opposite is true. Conversions rates using mobile devices are rapidly rising.
Even though we’ve mainly talked about your online presence it also affects businesses with a brick and mortar leaning face. One study that was done in early 2019 showed that among US shoppers who had visited a store in the previous week over 83% revealed that they had used online search before going into a store.
Where are they doing their online research? The top dog of online search is Google of course. The traffic to your website can be directly affected by being mobile responsive because Google places a higher emphasis on responsive websites. Higher search engine placement can give your business that extra edge it needs.
There are many options available to make your transition to a responsive website smooth. It may depend on who you use to create your website or if you develop it yourself. Two good options for people who what to do it themselves are WordPress and Bootstrap. Regardless of how you get it done the most important thing is to go responsive before you get left behind.