Monthly Archives: November 2019

Search Engine Optimization – 10 Simple TIPS

The first simple tips you need to get right for good Search Engine Optimization (SEO)

Search Engine Optimization has been a topic of discussion since people found out ways to get their websites noticed. In fact, that’s basically what Search Engine Optimization (SEO) is all about. On-page SEO is the art of creating websites that lead visitors to your page from recommendations from search engines like Google and Bing.

1. Make sure your HTML is correct.

Google seems to be the master of all when it comes to SEO so you want them on your side. So, just like a teacher that punishes you for misspellings, Google will punish you for poor HTML. If your HTML skills are poor then you might want to use a great web developer or agood CMS like WordPress.

2. Use keywords in your URLs and make the URL readable.

For example, don’t use www.atlwebstudio.com/page-4 for a page on WordPress. A better URL would be https://atlwebstudio.com/top-ten-reasons-to-use-wordpress/. Google understands what the web page should be about and so do your website visitors.

3. Give your images a descriptive name.

Use alt tags and name tags on your images. An image that’s named image5.jpg on a car website does no good. Instead, a name like fast-car.jpg would work better. Use keywords in your alt tags too.

4. Use links to other pages within your website

Proper internal linking helps to bring your website’s visitors deeper into the site and helps to encourage them to spend more time on the site.

5. External linking for better SEO

External linking should be part of your SEO strategy. Your links should be to authoritative content and credible websites that have a relation to the topic of your pages.

6. Use relevant keywords in your header tags

For example, if your web page is about turtles then use “turtles” in your header and a sub-header on the page. It’s an indicator of what’s important on the page.

7. Relevant Meta Descriptions

Your web pages should have meta descriptions that are relevant to the subject matter. Google will use these when one of your pages comes up in a user search.

8. Check out your competition’ s SEO

Do a Google search for your competition based on what words you would use to find a company in that industry. Understanding how people are searching for a product or industry is invaluable. What pages are featured on their main menu? Are the URLs for those pages easily readable? What are their external links? Are any of those suitable for your website? Sometimes the best SEO strategy is to follow a leader.

9. Produce new content on a regular basis

Search engines reward websites that have new and original content. This is a great opportunity to produce new posts on WordPress. A simple post that is 500 – 1000 words can give your website a nice uptick on search engine results. Remember that content is king! Don’t write your website’s content for the search engines. Write it for real people. Detailed information about your product or services that are written naturally is one of the best ways to rank high on search results.

10. Search Engine Optimization is Never Finished

You should continually work on the SEO on your website. Your search engine placement can change overnight. Test your updates to record different results. 

 


WordPress – Top Ten Reasons to Use It

1. Free WordPress Themes

Thanks to the efforts of many avid developers there is a WordPress theme that’s perfect for what you want and it’s free. As a result, even a startup business can now afford a website.

There are thousands of WordPress themes that are free and thousands that have upgraded features in a paid version. A simple Google search is a good place to start. If you already have a basic WordPress theme installed you can use the theme search feature to find other themes too.

2. Plugins to Upgrade Your Website

Add forms, sliders, and SEO functions just by adding plugins. No need to learn a different programming language. Most plugins are so easy to use that it takes only minutes to learn how to use them. Free plugins can easily be found by doing a Google search or just use the built-in plugin search feature on your WordPress theme.

3. Self-design or Hire a WordPress Designer

Most people do hire a web designer to build their websites. However, with WordPress, you can design it yourself if you have enough confidence in using it. Some businesses will hire someone to develop the website then they will take care of any small updates themselves.

Thanks to the efforts of many avid developers there is a theme that’s perfect for what you want and it’s free. As a result, even a startup business can now afford a website.

There are thousands of WordPress themes that are free and thousands that have upgraded features in a paid version. A simple Google search is a good place to start. If you already have a basic theme installed you can use the WordPress theme search feature to find other themes too.

4. It’s Completely Customizable

You have complete control over the look and feel of your website. Change the images, colors, fonts, font sizes, and more. Add sliders, forms, header images easily. The ability to make your website shine above your competition is up to what you can imagine or request from your web developer.

5. Search Engine Optimize (SEO) Ready

As you customize your WordPress website it’s easy to set up your SEO on each page. In fact, there are plug-ins that can help you perfectly optimize your website. We have had great success using Yoast SEO. It comes in a free and a paid version, as a result, anyone can afford it.

6. Responsive Web Themes

The themes that are available today are responsive or what some call mobile-friendly or mobile-ready, Years ago you could have a website that wasn’t mobile-friendly. However, those days are long gone. All websites in this era must be mobile responsive. In fact, if your website isn’t responsive it will hurt your ranking on search engines. Most importantly, your customers are using mobile devices more than ever. Consequently, their web experience will be significantly affected (not in a good way).

7. Easy to Use

You don’t have to be a computer geek to create a website. It’s extremely easy to use so no special training or special knowledge is necessary. In other words, anyone can create a website using WordPress. Anyone can add text to their WordPress website. It’s easy to add regular text, images, pages, blog posts, and headers. Align your text, make it bold, change the color with the touch of a button.

8. Update From Anywhere

Everything that you need to update your website is online with your website. In other words, your web page files are ready to be edited anywhere you are. Just log in and edit.

9. Site Security

Most web designers & developers understand how to develop a website however many don’t understand the ins & outs of web site security. On the other hand, using WordPress, security is easy. There are many security plug-ins available for use. Subsequently, your website can be virtually hackproof.

10. No Other CMS is as Popular

WordPress is used by many of the largest companies in the world. Joining the crowd is sometimes a good thing. If you don’t want to take our word for it take theirs: Here are 10 wildly popular websites that are powered by WordPress: Ups, Etsy, Zillow, Fortune, Yelp and more.